With the reboot of flared jeans and wired earbuds, nostalgia for the 90s and early 2000s has become the latest pop culture craze. Far from following micro-trends, Eva Rose has been fixated on the eliciting emotions of nostalgia for a time pre-social-media.
Reminiscing on core tween memories, the bittersweet departure from college, and the growing pains of everything in between, Eva Rose finds that love and heartbreak come in an array of backdrops.
Having no personal experience of romantic love during her earlier years, it was her dad’s indie rock and pop albums that drew her into the themes of love and loss. Clinching onto the heavy metal beats and anthemic vocals of artists like Avril Lavigne, Eva wouldn’t bring pen to paper until middle school.
“I didn’t start writing my own music until I was in an eighth-grade poetry slam; [that’s when] the really emo poems in my notes app then turned into music,” she laughingly explains.
Since then, the singer-songwriter-model-astrologer has been tapping into her emotions and leaning into “sad girl” vibes to write songs for other artists. As she waits for the stars to align, the Virgo-sun is carving out her self-described “melancholy whimsy” sound that takes shape as a time capsule for love, heartbreak, and the nostalgic residue they leave.
The first sign from the universe came in the form of a studio session that unknowingly became the first for Eva as a solo artist. Along with producer Florio and artist Dezi, collaborators on “Out of Lives,” Eva worked out her debut EP: a salute to the indie pop-rock sensations of the past and reflection on the good, bad, and ugly of being a twenty-something.
With just a camcorder, Eva filmed the last moments of her college days, which would later end up as the music video.
Encapsulated by a house party in the city, spring in Washington Square Park, and grinning faces of NYU grads, “Out of Lives” taps into the kind of heartbreak that explores the sadness that comes with growing out of your adolescence.
“The video isn’t following a strict narrative of the song, which is about a breakup, but it still captures that ‘sad it’s ending but happy it happened’ feeling,” Eva explains, discovering the different circumstances of how heartbreak presents itself outside of romance.
Devoting herself to the creative process, Eva Rose is practicing the virtue of patience, confident that things will fall into place in due time, that the planets will continue to make their rotations.
“I have what’s potentially my next single called “Waiting for Saturn.” It’s based on the concept that Saturn takes 27 to 30 years to make its full revolution. Essentially, [you’re] waiting for that moment in your adulthood when you’re actually gonna feel like everything is falling into place.”
Part of that reassurance comes from the support she’s found from other independent artists: a foundation she’s made for herself in a time when staying independent is preferable for artists biding their next step.
“I feel like the landscape of the music industry has just transformed so much where I feel like there can be a happy medium between being an independent artist and signing to a label.”